Training: Creativity in Advertising & Marketing
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedTraining: Creativity in Advertising & Marketing
An intensive, practical workshop developing creativity and the ability to create effective advertising and marketing messages. Participants will learn methods and techniques that stimulate imagination, break thought patterns, and enable full creative potential to be used in professional work. The training emphasizes hands-on exercises, useful both for message creators and managers leading creative teams.
Marketers and advertising specialists-
Creative directors and managers of creative teams
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Entrepreneurs who want to develop creativity within their company
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Visual communication designers and creators of marketing content
To draw out creative potential in yourself and in your team-
To use practical creative techniques for crafting advertisements and marketing campaigns
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To break thinking patterns and generate innovative ideas
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To transform product features into benefits communicated to audiences
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To create attractive and persuasive content, visualizations, and symbols
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To collaborate in groups and leverage diversity of ideas
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To understand audience psychology and employ empathy in advertising communication
Program
Module 1
Creative Warm-Up
Module 2
A Short, Inspiring History of Creativity
Module 3
Creativity – The Three Main Processes
Module 4
Sources of Creativity
Module 5
Do It – The Creative Process Step by Step
Module 6
Fire It Up! – Useful Creative Techniques
Module 7
The Joy of Creation Itself
Module 8
You as a Blocker: Inhibitors, Perfectionism, External Critics
Module 9
Promote Ideas, Not Products
Module 10
Image – Illustrate Ideas and Values
Module 11
Symbolism – Express It Through Signs
Module 12
Group Collaboration: Comedy, Romance, Horror (creative genre-based group work)
Module 13
Similarities – Creating New Ideas Through Combination
Module 14
How to Turn Features into Benefits
Module 15
Metaphor
Module 16
Empathy – How to Step into the Audience’s Shoes
Module 17
Words, Words, Words – How to Use Them Well to Persuade
Module 18
Creativity – Unusual Examples
