Training: Graphics in Advertising
Level
PodstawowyDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedTraining: Graphics in Advertising
A practical workshop that demonstrates how to use graphics and design in advertising to attract attention and increase sales. Participants will explore the psychology of visual perception, the symbolism of colors, the meaning of shapes, composition, and typography. Exercises are conducted with online tools, enabling participants to create projects even without prior knowledge of professional graphic software.
Graphic and UX/UI designers
Marketing and advertising specialists-
Entrepreneurs who want to increase the appeal of their marketing materials
What will you learn?
- Principles of graphic design in advertising and marketing
- Psychology of image perception – how people interpret colors, shapes, and composition
- How to create visuals that capture attention and evoke emotions
- Using contrast, rhythm, spacing, visual hierarchy, and typography in marketing communication
- How to break conventions and apply creativity in visual design
- How to design effective graphics even without professional tools
Program
Module 1
Creative warm-up
Module 2
How our eyes deceive us – optical illusions
Module 3
Interpreting objects
Module 4
Vertical vs. horizontal
Module 5
Dynamics, growth, decline
Module 6
Symmetry vs. asymmetry
Module 7
How we perceive the simplest forms
Module 8
Design principles – less is more
Module 9
Presenting products
Module 10
Composition
Module 11
Adding emotions to visuals
Module 12
Inspirations – ideas for composition
Module 13
Hierarchy in graphic design
Module 14
Contrast
Module 15
Rhythm
Module 16
Spacing
Module 17
Typography
Module 18
Psychology of design
Module 19
Colors – meaning, color wheel, CMYK, RGB
