Graphics in Advertising Training
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedGraphics in Advertising Training
A practical workshop that demonstrates how to use graphics and design in advertising to attract attention and increase sales. Participants will explore the psychology of visual perception, the symbolism of colors, the meaning of shapes, composition, and typography. Exercises are conducted with online tools, enabling participants to create projects even without prior knowledge of professional graphic software.
Who is this training for?
Graphic and UX/UI designers-
Marketing and advertising specialists
-
Entrepreneurs who want to increase the appeal of their marketing materials
What You Will Learn
- Principles of graphic design in advertising and marketing
- Psychology of image perception – how people interpret colors, shapes, and composition
- How to create visuals that capture attention and evoke emotions
- Using contrast, rhythm, spacing, visual hierarchy, and typography in marketing communication
- How to break conventions and apply creativity in visual design
- How to design effective graphics even without professional tools
Training Program
- Module 1: Creative warm-up
- Module 2: How our eyes deceive us – optical illusions
- Module 3: Interpreting objects
- Module 4: Vertical vs. horizontal
- Module 5: Dynamics, growth, decline
- Module 6: Symmetry vs. asymmetry
- Module 7: How we perceive the simplest forms
- Module 8: Design principles – less is more
- Module 9: Presenting products
- Module 10: Composition
- Module 11: Adding emotions to visuals
- Module 12: Inspirations – ideas for composition
- Module 13: Hierarchy in graphic design
- Module 14: Contrast
- Module 15: Rhythm
- Module 16: Spacing
- Module 17: Typography
- Module 18: Psychology of design
- Module 19: Colors – meaning, color wheel, CMYK, RGB
