Creativity in Advertising & Marketing Training
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedWeb Application Security Training
The Web Application Security training focuses on practical knowledge of threats and vulnerabilities typical for web applications. Participants will get acquainted with the OWASP Top 10, understand the mechanisms of attacks, and learn methods for identifying and testing vulnerabilities. The course also includes practical exercises in controlled environments, allowing participants to test application security and develop protection strategies.rn
Who is this training for?
Marketers and advertising specialists-
Creative directors and managers of creative teams
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Entrepreneurs who want to develop creativity within their company
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Visual communication designers and creators of marketing content
What You Will Learn
- To draw out creative potential in yourself and in your team
- To use practical creative techniques for crafting advertisements and marketing campaigns
- To break thinking patterns and generate innovative ideas
- To transform product features into benefits communicated to audiences
- To create attractive and persuasive content, visualizations, and symbols
- To collaborate in groups and leverage diversity of ideas
- To understand audience psychology and employ empathy in advertising communication
Training Program
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Module 1: Creative Warm-Up
- Exercises to activate creative thinking
- Breaking routine patterns
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Module 2: A Short, Inspiring History of Creativity
- Key moments in the history of creativity
- How creativity evolved across cultures and eras
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Module 3: Creativity – The Three Main Processes
- Understanding core creative processes
- How ideas are generated, developed, and refined
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Module 4: Sources of Creativity
- Internal and external sources of inspiration
- Observation, experience, and curiosity
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Module 5: Do It – The Creative Process Step by Step
- Structured creative workflow
- From idea to execution
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Module 6: Fire It Up! – Useful Creative Techniques
- Idea-generation techniques
- Methods for overcoming creative stagnation
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Module 7: The Joy of Creation Itself
- Intrinsic motivation in creativity
- Flow and satisfaction in the creative process
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Module 8: You as a Blocker
- Internal inhibitors and self-sabotage
- Perfectionism and fear of failure
- External critics and social pressure
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Module 9: Promote Ideas, Not Products
- Focusing on ideas and value propositions
- Storytelling over selling
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Module 10: Image – Illustrate Ideas and Values
- Using visuals to communicate meaning
- Consistency between image and message
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Module 11: Symbolism – Express It Through Signs
- Symbols as tools for communication
- Creating meaning through signs and metaphors
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Module 12: Group Collaboration
- Creative teamwork
- Genre-based collaboration:
- Comedy
- Romance
- Horror
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Module 13: Similarities
- Combining existing ideas
- Creating innovation through analogy
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Module 14: How to Turn Features into Benefits
- Understanding user value
- Translating functionality into meaning
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Module 15: Metaphor
- Using metaphors to simplify complex ideas
- Enhancing persuasion and understanding
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Module 16: Empathy
- Stepping into the audience’s perspective
- Designing ideas with empathy
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Module 17: Words, Words, Words
- Effective use of language
- Persuasion through wording and tone
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Module 18: Creativity – Unusual Examples
- Non-obvious and unconventional creative cases
- Learning from unexpected sources
