Creativity in Advertising & Marketing Training
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedCreativity in Advertising & Marketing Training
An intensive, practical workshop developing creativity and the ability to create effective advertising and marketing messages. Participants will learn methods and techniques that stimulate imagination, break thought patterns, and enable full creative potential to be used in professional work. The training emphasizes hands-on exercises, useful both for message creators and managers leading creative teams.
Who is this training for?
Marketers and advertising specialists-
Creative directors and managers of creative teams
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Entrepreneurs who want to develop creativity within their company
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Visual communication designers and creators of marketing content
What You Will Learn
- To draw out creative potential in yourself and in your team
- To use practical creative techniques for crafting advertisements and marketing campaigns
- To break thinking patterns and generate innovative ideas
- To transform product features into benefits communicated to audiences
- To create attractive and persuasive content, visualizations, and symbols
- To collaborate in groups and leverage diversity of ideas
- To understand audience psychology and employ empathy in advertising communication
Training Program
- Module 1: Creative Warm-Up
- Module 2: A Short, Inspiring History of Creativity
- Module 3: Creativity – The Three Main Processes
- Module 4: Sources of Creativity
- Module 5: Do It – The Creative Process Step by Step
- Module 6: Fire It Up! – Useful Creative Techniques
- Module 7: The Joy of Creation Itself
- Module 8: You as a Blocker: Inhibitors, Perfectionism, External Critics
- Module 9: Promote Ideas, Not Products
- Module 10: Image – Illustrate Ideas and Values
- Module 11: Symbolism – Express It Through Signs
- Module 12: Group Collaboration: Comedy, Romance, Horror (creative genre-based group work)
- Module 13: Similarities – Creating New Ideas Through Combination
- Module 14: How to Turn Features into Benefits
- Module 15: Metaphor
- Module 16: Empathy – How to Step into the Audience’s Shoes
- Module 17: Words, Words, Words – How to Use Them Well to Persuade
- Module 18: Creativity – Unusual Examples
