Copywriting in Sales Training
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedCopywriting in Sales Training
The Copywriting in Sales training blends theory and practice in a workshop format (Presentation – Inspiration – Action). Participants will learn the principles of writing clear, persuasive texts, how to extract the essence of content, and how to apply the psychology of persuasion. The training also covers practical use of AI in copywriting, including crafting prompts and generating marketing content.
Who is this training for?
Marketing, sales, customer service, and PR specialists who create offers, emails, and posts-
People collaborating with advertising agencies who want to improve communication effectiveness
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Content creators and developers interested in practical use of AI in copywriting
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Anyone who wants to increase the persuasiveness of their texts and improve communication with audiences
What You Will Learn
- How to write briefly, concisely, clearly, and in a way that engages the audience
- How to extract the essence of content and present it attractively to the reader
- How to formulate precise prompts for AI tools and use them to generate texts
- Understanding the psychology of writing — customer motivations, needs, and objections
- How to use simple and clear language and avoid linguistic mistakes
- How to create effective headlines, titles, and marketing messages
- How to use numbers and dates in messages in a way that attracts the audience
- How to combine human creativity with AI efficiency to increase marketing communication effectiveness
Training Program
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Module 1: How to Write? Short, Concise, Direct, Understandable
- What should your text be about?
- Active vs. passive verbs
- Putting purpose first
- The KISS rule (Keep It Simple, Stupid)
- Awareness of difficult words
- Tone of your text
- “What’s in it for me?” – the audience’s main question
- Avoid clichés
- Activate the audience
- Don’t force it
- Beware of unnecessary adjectives
- Aesthetics of text
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Module 2: What to Write? Extracting and Presenting the Essence
- What is your text about?
- What is the most important message?
- What is interesting for the audience?
- What action should the audience take?
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Module 3: Introduction to AI in Copywriting
- Writing precise prompts for AI
- Example prompts for different content types
- Overview of the best AI tools and their features
- Practical AI applications
- Idea generation
- Text drafting and refinement
- Ethics and the future of AI in copywriting
- Combining human creativity with AI performance
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Module 4: A Bit of Psychology in Writing
- Customer motivations
- What is easiest to remember?
- Limits of human memory
- Identifying essential needs
- Reasons for purchase
- The most important customer question
- Handling objections
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Module 5: Simple Language
- Using common, simple, understandable words
- No fluff or filler
- Write to a human, not a system
- Removing unnecessary introductions
- Avoiding participles
- Useful websites and writing tools
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Module 6: Subtle Differences – Strengthening the Message
- Clarifying who is in charge
- Making messages easier to understand
- Using present tense
- Empowering language (“You can…”)
- Deflecting blame (“Not my fault”)
- Purpose first
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Module 7: Headlines and Titles
- How to write effective headlines
- Using emotions in headlines
- Surprise, curiosity, humor, pleasant associations, specifics
- Balancing creativity with clarity
- Four main tasks of a headline
- 19 patterns of effective headlines
- Four classic copywriting formulas
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Module 8: Language of Benefits
- Turning features into benefits
- Presenting benefits and features in the right order
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Module 9: Numbers Matter
- Using numbers in marketing messages
- Dates and numbers that trigger imagination
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Module 10: Common Language Mistakes
- Typical language and copywriting mistakes
- How to recognize and fix them
