Training: AI in Sales
Level
BeginnerDuration
8h / 1 dayDate
Individually arrangedPrice
Individually arrangedTraining: AI in Sales
AI in Sales – the future of effective commercial strategies Sales in the era of artificial intelligence is becoming faster, more precise, and better aligned with customer needs. Our training “AI in Sales” is a hands-on workshop that introduces tools and strategies supporting sales teams at every stage of the process — from lead generation and offer personalization to negotiations and post-sales service. Imagine a sales team that, thanks to AI, can identify top prospects within minutes, create impactful messages, forecast deal outcomes, and personalize communication in real time. This is not the future — this is the standard you can adopt today.
What AI tools can do in sales:
- Identify and analyze potential customers
- Automate sales communication
- Personalize offers and marketing content
- Support negotiations and forecast outcomes
- Optimize processes in CRM and sales platforms
Who is this training for?
Sales representatives and specialists-
Sales managers responsible for teams and results
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Business owners and strategists designing sales approaches
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Professionals implementing technologies that support sales
What will you learn?
Understand AI’s role in sales — explore tools and applications supporting every stage of the sales cycle-
Configure and effectively use AI tools — from AI-powered CRMs to plugins and sales assistants
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Create effective sales prompts — tailored for prospecting, communication, and negotiations
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Automate key elements of the sales process — from research to offer and report generation
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Design and deploy AI agents for sales — using no-code environments and ready-made tools
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Personalize communication with clients — to increase conversion rates and customer satisfaction
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Practice negotiation with AI — developing argumentation and objection-handling skills
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Analyze sales and lead data — to make fact-based and forecast-driven decisions
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Implement AI responsibly in sales — understanding benefits, risks, and ethical/legal challenges
Program
Module 1 – Introduction to AI in Sales
- What AI is and how it supports sales
- Overview of top tools: ChatGPT, Gemini, Grok, Claude, Clay, Apollo, Salesforce Einstein, HubSpot AI, Pipedrive Smart Data
- Workshop: functions and setup of tools
- Workshop: prompt engineering for sales reps
- Workshop: advanced prompting — personalization and error reduction
Module 2 – AI in Prospecting and Lead Generation
- Workshop: prospecting and market analysis with Deep Research, Apollo.io, Clay
- Workshop: building lead databases and scoring prospects (ChatGPT, Grok, Claude, Gemini)
- Funnel analysis and identifying bottlenecks with AI
- Workshop: automating competitor research
- Review of ready-made lead generation solutions (Clay, Apollo)
Module 3 – Personalization and Negotiations
- Workshop: automatically creating messages and offers in multiple formats (PDF, DOCX, presentations) with tools like Gamma
- Workshop: tailoring content to specific clients
- Workshop: AI in query handling and follow-ups
- Workshop: negotiation simulations with voice-enabled AI
- Workshop: generating meeting and sales call reports
Module 4 – Building AI Agents for Sales
- What is an AI agent?
- Workshop: creating simple sales-support agents with ChatGPT GPTs, Gemini Gems, n8n
- Case studies: examples of designing and deploying AI agents for sales processes
Module 5 – Law, Ethics, and Challenges in Sales
- Legal aspects — GDPR, data ownership, AI Act in the sales context
- Bias and ethics — responsible AI use in customer relationships
- Risks in adopting AI in sales and how to avoid them (e.g., hallucinations, faulty forecasts, over-automation)
- Organizational challenges of AI implementation in sales teams
