Salesforce Marketing Cloud Training
Level
BeginnerDuration
28h / 5 daysDate
Individually arrangedPrice
Individually arrangedSalesforce Marketing Cloud Training
Marketing Cloud is Salesforce’s tool for managing digital marketing. It allows users to create, run, and analyze advertising campaigns across multiple channels simultaneously in real time.
What will you learn?
- How all the basic functions of Marketing Cloud work
- How to manage contact data and create personalized and automated message campaigns to clients
- Principles of integration with other systems, such as Sales/Service Cloud, Google Analytics, or Amazon S3
- Preparation for the Salesforce Marketing Cloud Email Specialist certification exam
Who is this training for?
The training is for individuals who want to learn the basics of working in Marketing Cloud or those who already work with it but want to expand their skills and explore all platform capabilities.
Training Program
-
Introduction to Marketing Cloud
- Overview of Salesforce Marketing Cloud
-
Sub-systems Walkthrough
-
Data
- Data structure in Marketing Cloud
- Data Extensions and Lists
- Importing and exporting data
- SQL and Filters
-
Automation Studio
-
Email Creation and Send
- Templates
- Content Blocks
- Dynamic Content
- Personalization Strings
- Testing and Preview
- A/B Testing
- Consent Management / GDPR
-
Journeys
- Activities walkthrough
- Goals and Exit Criteria
- Entry Sources and Triggers
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Mobile Studio
- SMS Creation
- Push Creation
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Web Studio
- Creating landing pages
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Reporting
- Intelligence Reports
- Report Builder
-
Einstein – AI in Marketing Cloud
-
What’s Next?
- Future of Marketing Cloud
- Certifications
