Training: AI in Marketing
Level
BeginnerDuration
8h / 1 dayDate
Individually arrangedPrice
Individually arrangedTraining: AI in Marketing
Marketing in the era of artificial intelligence is taking on an entirely new dimension. Our training “AI in Marketing” is a practical journey where participants discover tools and strategies that support marketers in their daily work — from content creation, graphics, and video to analytics and personalized communication. Imagine a marketing team that, with the help of AI, can design a campaign in minutes, generate engaging content, automate data analysis, and personalize communication for each customer. This is not the future — it’s the new standard you can implement today.
What AI tools can do in marketing:
- Generate and edit text, graphic, and video content
- Analyze customer data and predict trends
- Automate advertising campaigns
- Personalize communication across online channels
- Optimize creative and operational marketing processes
Who is this training for?
Marketing and communication professionals-
Content marketing and social media specialists
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Marketing directors and managers responsible for strategy
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Business owners and entrepreneurs looking to scale marketing efforts
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Professionals implementing modern tools supporting marketing and sales
What will you learn?
Understand AI’s capabilities in marketing — explore tools and applications supporting each stage of marketing activities-
Configure and effectively use AI tools — from text generators to graphic and video platforms
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Create effective marketing prompts — tailored for content, social media, and analytics
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Automate key marketing processes — from content planning to KPI analysis
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Design and deploy AI agents in marketing — for analysis, personalization, and monitoring
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Personalize customer communication — increasing campaign effectiveness and audience engagement
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Use AI for multimedia content creation — graphics, video, and audio
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Analyze data and forecast trends — to support data-driven decision-making
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Implement AI responsibly in organizations — understanding legal, ethical, and technological risks
Program
Module 1 – Introduction to AI in Marketing
- What AI is and how it can be applied in marketing
- Overview of the most effective AI tools: Gemini, ChatGPT, Grok, Claude, and more
- Workshop: tool features and configuration
- Workshop: basics of prompt engineering for marketers
- Workshop: advanced prompt writing — creating content and campaigns
Module 2 – Content Creation with AI
- Workshop: generating articles, posts, and blogs with Gemini, Claude, ChatGPT, Grok
- Workshop: AI for social media — SEO optimization (ChatGPT, Gemini, Grok, Claude)
- Workshop: AI for email campaigns and newsletters
- Automating marketing workflows and campaign planning
- Case study: effective AI-supported content marketing campaign
Module 3 – Graphics, Audio, and Video with AI
- Workshop: creating marketing graphics with Gemini 2.5 Flash, Grok, MidJourney, ChatGPT
- Workshop: personalizing visuals for campaigns (Veo, Sora, Grok)
- Workshop: AI in video and audio generation (ElevenLabs, Suno, Udio)
- Automatic subtitles and transcription (Descript, CupCat)
- AI-assisted color correction (Cutout, Fotor)
- Case study: multimedia content campaign powered by AI
Module 4 – Building AI Agents for Marketing
- What is an AI agent?
- Workshop: building a marketing-focused AI agent (campaign analysis, content recommendations, graphics generation) with Gems, GPTs, Workspaces, n8n, Make
- Case studies: AI agents for market research, campaign management, competitor monitoring
- Review of ready-to-use marketing platforms with AI modules (HubSpot, Notion, ClickUp)
Module 5 – Analytics and Personalization in Marketing
- Workshop: AI in campaign data and KPI analysis (Google Analytics with AI Insights)
- Workshop: forecasting customer needs and trends
- Monitoring brand visibility and sentiment analysis (Brand24, ChatBeat)
- Continuous optimization — improving campaigns based on analytics
Module 6 – Law, Ethics, and Challenges in Marketing
- Legal aspects — copyright, content ownership, AI Act
- Bias and ethics — responsible use of AI in customer communication
- Organizational challenges in adopting AI in marketing
- Summary and Q&A
