Training: AI in Marketing
Level
BeginnerDuration
8h / 1 dayDate
Individually arrangedPrice
Individually arrangedTraining: AI in Marketing
Marketing in the era of artificial intelligence is taking on an entirely new dimension. Our training “AI in Marketing” is a practical journey where participants discover tools and strategies that support marketers in their daily work — from content creation, graphics, and video to analytics and personalized communication. Imagine a marketing team that, with the help of AI, can design a campaign in minutes, generate engaging content, automate data analysis, and personalize communication for each customer. This is not the future — it’s the new standard you can implement today.
What AI tools can do in marketing:
- Generate and edit text, graphic, and video content
- Analyze customer data and predict trends
- Automate advertising campaigns
- Personalize communication across online channels
- Optimize creative and operational marketing processes
Who is this training for?
Marketing and communication professionals-
Content marketing and social media specialists
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Marketing directors and managers responsible for strategy
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Business owners and entrepreneurs looking to scale marketing efforts
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Professionals implementing modern tools supporting marketing and sales
What will you learn?
Understand AI’s capabilities in marketing — explore tools and applications supporting each stage of marketing activities-
Configure and effectively use AI tools — from text generators to graphic and video platforms
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Create effective marketing prompts — tailored for content, social media, and analytics
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Automate key marketing processes — from content planning to KPI analysis
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Design and deploy AI agents in marketing — for analysis, personalization, and monitoring
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Personalize customer communication — increasing campaign effectiveness and audience engagement
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Use AI for multimedia content creation — graphics, video, and audio
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Analyze data and forecast trends — to support data-driven decision-making
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Implement AI responsibly in organizations — understanding legal, ethical, and technological risks
Program
Module I: Introduction to AI in Marketing
- What Generative AI Can Do in Marketing—and Where It Falls Short
- How Language Models Work: Probability, Randomness, and Hallucinations
- Prompt Guidelines: Role, Context, Format, Examples
- Workshop: Setting Up Tools
Module II: Content Marketing with AI
- Brief and prompt: brand, target audience, tone
- Workshop: An article or post—from brief to publish-ready version
- Workshop: SEO content and email campaigns with AI
- Workshop: Editing and fact-checking AI-generated text
Module III: Graphics, Audio, and Video with AI
- Capabilities and limitations of image and video generation
- Workshop: Campaign graphics using AI and brand consistency
- Demo: AI-generated video and voiceover
Module IV: Analytics, assistants, and reporting
- How an assistant differs from an AI Agent
- Workshop: Analyzing campaign results and KPIs with AI (without Power BI)
- Demo: An assistant monitoring the competition and the market
Module V: Law and Ethics in Marketing
- Copyright for AI-generated content, labeling generated content, deepfakes, and GDPR in personalization
- Workshop: The “red line”—what not to feed into AI
- Q&A session and summary
