GA4 and Looker Studio in Practice Training
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedGA4 and Looker Studio in Practice Training
Google Analytics 4 (GA4) and Looker Studio are tools for tracking user behavior and creating reports to support decision-making. GA4 offers advanced analytics but has a less intuitive interface and some limitations. Looker Studio enables clear data visualization and the creation of customized dashboards. This workshop will help you effectively combine both tools, maximizing their potential with exercises tailored to your company’s needs.
What You Will Learn
- Navigate GA4 reports and personalize the tool’s interface
- Explore and analyze data effectively
- Use Looker Studio for clear and impactful data visualization
- Select the right tools for current analytical needs
- Independently use GA4 and Looker Studio for daily work
- Acquire practical skills and tools for self-reliant reporting
Who is this training for?
People with little experience in GA4 or Looker Studio who want to learn practical use-
Those just implementing analytics in their business and aiming to do it right
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Participants who want to understand how to draw actionable insights from data
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Employees who want to create reports understandable to the entire team
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Data engineers and data scientists wanting to master two essential digital marketing tools
Training Program
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Day 1 – Looker Studio and GA4 Foundations
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Looker Studio Basics
- Introduction to Looker Studio
- Configuring the work environment
- Adding data sources
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First Looker Studio Report
- Preparing data in Google Sheets
- Creating the first report from Google Sheets
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GA4 Basics
- Introduction to Google Analytics 4 (GA4)
- GA4 audit – ready-to-use Looker Studio audit reports
- Interpreting audit results
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Exercises with Looker Studio Templates
- Overview of available templates
- Hands-on work with e-commerce template
- Hands-on work with UX template
- Modifying and customizing templates
- Practical exercises
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Day 2 – GA4 Personalization, Attribution, and Exploration
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GA4 Personalization
- Introduction to GA4 reports and explorations
- Configuring and customizing report views
- Traffic segmentation
- Alerts and notifications
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Attribution Modeling
- Exercises with attribution models
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Data Exploration
- Exercises with each type of GA4 exploration
