Training: AI in Marketing and Advertising
Level
BeginnerDuration
16h / 2 daysDate
Individually arrangedPrice
Individually arrangedTraining: AI in Marketing and Advertising
AI in Marketing and Advertising is a practical, hands-on workshop that shows how to leverage artificial intelligence in everyday marketing, creative, and advertising activities. Participants will learn to use AI tools to support campaign ideation, content generation, graphic and animation design, presentation building, and marketing process automation. The course combines theory with practice – from AI basics and prompt writing to building your own AI agents that support both conceptual and executional work. Attendees will go through the entire process: from idea to project to execution of marketing materials with the use of AI.
What will you learn?
- Use AI to boost creativity and quickly generate ideas, campaign concepts, and catchy marketing slogans
- Automate the creation of briefs, summaries, and video transcripts to save preparation time
- Treat AI as a creative advisor, strategic partner, and personal assistant in daily projects
- Build your own AI agent tailored to your needs and tasks
- Generate and personalize images, illustrations, animations, and visual assets for campaigns
- Design presentations, ads, and podcasts with AI while saving time and team effort
Who is this training for?
Marketing professionals and digital marketers – looking to streamline campaign creation, ad copywriting, and promotional materials-
Creative directors and project managers – to plan creative processes more effectively, generate ideas faster, and improve team efficiency
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Business owners and entrepreneurs – who want to save time and costs while improving the quality of marketing communications with AI
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Designers, graphic artists, and content creators – interested in generative tools for creating visuals, animations, presentations, and assets
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Social media specialists and content creators – aiming to speed up the creation of engaging posts, captions, headlines, and ad copy
Training Program
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Module 1: AI as a Creativity Support Tool
- Overview of AI tools for creative work: image generators, copywriting assistants, layout/design automation
- Integrating AI in creative workflows: from concept to execution, with case studies and inspiration
- AI as an assistant: idea generation, extracting insights, summarizing content, creating briefs
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Module 2: How AI Can Help in Your Work
- AI as a creative partner
- AI as a strategic partner (strategy building)
- AI as a personal assistant
- AI as a bridge between your company and contractors
- AI as a tool for building personal branding
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Module 3: Your Own AI Agent
- How to create it
- How to interact with it
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Module 4: How to Talk to AI
- Writing effective prompts
- Prompt structure
- Additional techniques to improve dialogue outcomes
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Module 5: Solving Specific Problems – Creative Brainstorming with AI
- Team collaboration with AI
- Interactive brainstorming
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Module 6: Generating Images and Visuals for Projects
- Using AI to create images and illustrations
- Generative design for unique visuals tailored to campaigns
- Styling and customizing graphics (retro, minimalist, modern, etc.)
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Module 7: Animation, Video, and Image Enhancement
- Tools for animation and video generation
- Prompting techniques
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Module 8: Generating Content and Copywriting
- Creating engaging headlines and ad copy with language models
- Automating text drafts for flyers, catalogs, and websites
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Module 9: Designing Presentations with AI – Creative Workshop
- Building presentations with AI generators and layout recommendations
- Team workshop: design a presentation on a chosen topic using AI
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Module 10: Creating Podcasts
- Tools and workflows
- Automated narration: choosing voice and language
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Module 11: Copywriting with AI
- Naming techniques
- Working with text
